Friday, February 13, 2009

New Niche Market?

I know I sometimes have 'funny' dairy-related items on Fridays at the 'Coffeeshop.' I promise that the following is not a 'funny' item. It's a new niche market for a 'dairy product' in India.

The Food and Beverage News reports in that:

"...the cow protection department of Rashtriya Swayamsevak Sangh (RSS), India's leading Hindu cultural group, has invented a new soft drink made of cow's urine and decided to promote its health-giving properties to a wider market in the country."

They also report that:

In several states, cow dung and urine are sold in regular dairy shops and products ranging from toothpaste, shampoo, soap, face powder and shaving lotion to balm, biscuits, incense sticks, phenyl, mosquito coils and distemper which are being made from cow urine and cow dung. "

They predict that:

"Once the tests show positive results, the department will work its packaging, preservation and marketing," Prakash added. The department claims that the product is an alternative for western cold-drinks and will sweep the Indian market"

The dairy industry is in dire economic straights, and many dairy producers have trouble getting rid of the 'products' that these Indian folks are going to sell or are selling. Is it time the dairy industry tries to 'think outside the box'?

Thinking outside the box isn't limited to the US.

Hope that helps.


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